Well, we can certainly make things look good, our creative department has been producing fantastic site designs for years now. And, our development team certainly can code a good website and are very competent with all the latest technologies. But - our clients know their products and services best and therefore they know what their website users want. Of course our job here at GeekyCreative is to listen, and help guide our clients through the creative and development choices that will make their website a success.
To get the best website design, we encourage our clients to...
Think about your audience. Are they looking for immediate answers and solutions? We bet they are. Most likely these visitors to your website are very much like you. Chances are you use the Internet more than other types of media to search for information. If a web page doesn't "grab your interest" within 8 - 10 seconds after landing on it... you move on!
As a "first step" we suggest that you start by reviewing the questions listed below. We are convinced that once you get to the last question... you will have a list of action items identified that will greatly improve the productivity of your current website. The success or failure of the site and/or business may very well depend upon the decisions you make after reading these questions.
What Do You Know About Your Clients and Prospects State of Mind?
When visitors land on your website, they have very little time to read what you say. They have a need for information or a product and don't want to listen or read long winded descriptions and comments. You have just a few seconds to get their attention. Do most visitors land on your website wanting:
- information,
- a "quick fix",
- a bargain,
- a large selection,
- something no-one else has,
- or a telephone call, etc.?
It is imperative to know the answers to these and many other questions BEFORE you design the pages within your website.
Do You Make Website Visitors Feel You Can Satisfy Their Wants and Needs?
Landing on any page within your website must make the visitor know that you understand their needs, business, wants, and desires. The more you put yourself into the "mindset" of the website user, the better chance you have of converting their visit into something you want to happen i.e. buy, complete a contact us form, bookmark the page or pick up the phone and call you.
What Approach Do You Take When Developing Pages Within Your Website?
What do you think you would want from your website if you were the prospective user? Assume you don't know as much information as you want in order to make an informed decision. Talk to these visitors in a language they will understand. If visitors want more insight or information, tell them to click on the more info link or give you a call. They will follow your direction ONLY if you have built some level of trust or understanding. For this, content is King, make sure that sure text is clear and concise.
What are You "Selling" to the Website Visitor?
Are you focused on telling them about your product or service or are you making them understand that choosing your product or service will deliver that special feeling they are seeking by making the purchase? Are you sure that you made the visitor know that you understand their needs, wants, problems, etc.? What techniques did you implement to get your points across?
How are You Going to Get the Visitor to Stop and Think About Your Service or Product?
Remember... they are ready to pass by your website in a blink of an eye and move onto the next one. What are you going to do to stop them? The answer you come up with will be critical to the success you have in gaining their confidence enough to buy or call you. Make sure what you say is NOT the same old thing they are used to seeing or reading on other websites. Be boring and you lose! Address the issues that appeal to the visitor and they WILL STOP! This is hard work... but worth the effort.
What Kind of "Call to Action" Statements are You Placing on Your Website?
Turning a visitor into a prospect or client is one of the most critical actions of your website. How will you engage them? Once they know that you understand their needs and wants, they are more inclined to follow your prompts. 'Call To Action' statements are critical to the success of any website's conversion. Guide them in a manner that is more telling, rather than selling. Don't be afraid to be assertive.
How Does Your Website Address the "Who Are We" Issue?
Again, it is about making the website visitor feel confident that they are choosing a reputable firm or organization with which to do business. They need to read about your success. This can be done by exhibiting your affiliation with associations, awards won, satisfied client statements, client success stories, examples of your work, etc. Careful placement of logos and links can show that you are recognised and approved and build up a sense of trust.
Are You Prepared to Answer: "What Makes You Different"?
What have clients and prospects said about you and your company? Have they applauded you for your approach to doing business? Did they say you made them feel like you understood their needs and wants? Think back to the reasons clients buy from you. How did you meet their needs and wants? Give your prospective clients reasons to do business with your firm.
A final thought...
Make it your primary goal to understand the potential client. Look at your website through that client's perspective. Who are they? What makes them different? What do they individually want and need? Be informative... do more telling than selling. They will "get it" and appreciate that you have made them an educated buyer, putting the power in their hands. Finally, tell them what you want them to do next. Get them to take the first step and be ready to deliver on the expectations you have set throughout your website!
Finally, if you are interested in how GeekyCreative can help build your website so that you get the best out of your online marketing then please contact sales@geekycreative.com.
No comments:
Post a Comment