It's a scream

Here at GeekyCreative we often get asked what influences our creative designs?

Now it's a really hard question to answer! As designers and developers we are influenced by everything around us and sometimes it's the weirdest things that stick in our minds at other times its the thrill of something new.

This weekend one half of GeekyCreative (Graham) got a bit of something weird and something new at the same time.

The stunning art-deco Assembly Rooms in Leamington hosted Primal Scream who recorded the classic album Screamadelica a scary 20 years ago.

Somehow the fusion of a Lawrence Llewellyn-Bowen interior and Primal Scream worked - the Assembly Rooms is a great venue, small and intimate, stunningly decorated. Primal Scream were all 90s hedonism and rock-n-roll swagger, the music loud and bright and evocative of Brit Pop and Rave. It was weird seeing the classically elegant Assembly Rooms invaded by the scruffy purveyors of indie rock.

While seeing Primal Scream wasn't new - catching them in such a small venue was - and Graham has been humming "Movin' On Up" all week. This is a sure sign that something clicked that night.

I'm sure we'll see some this reflected in Graham's work over the next few weeks - until something else comes along. In the meantime... we have Screamadelica on constant shuffle on iTunes.