Me, myself and iPhone

Very recently we launched our first iPhone App from the GeekyCreative studio and very please about it we are to.

Commissioned by www.wolvescivc.co.uk to help promote the events and the numerous venues that come under their banner we completed an App that has been well received by it's users.

Now, for weeks before launching we had been telling everyman and his dog that we could develop Apps for iPhone and yet we didn't seem to be getting much interest at all. Then, we launch and steadily the buzz and chatter begins to intensify.

We're not complaining... For this we are more than pleased, but, it did lead us to ponder how this whole marketing thing works. As marketeers ourselves we had a plan, we would promote our new service on our Blog, Twitter, eNewsletter, Website, Facebook and in person at networking meetings.

We would try our hardest to get the word out and demo what we could do at every opportunity. We spent weeks actively doing this and nothing... then, within days of our App being approved and available on the iTunes store (here) we start getting lots of attention. After a little debating the penny dropped, it's something we tell our clients all the time that made the difference. Seeing is believing, the best way to help people understand what it is that you can do is to show them. Once people could see and interact with an example of our new service that started talking about it and thinking about how they might benefit from it.

We had to keep the App under wraps until it was ready and though we provided plenty of screens shots like the ones the accompany this post, we realised that the actual App was the best marketing tool that we could possibly have. With this in mind we are arranging online demos of all our other services... some will be interactive and some will be video based but all of them will give more insight into our products and services.

In the past we would have though that this would 'give too much away' but nowadays we feel that the Internet is so competitive that we need to show as much as we can in order to impress.

If you want help getting your products and services online, or you want your current website to have more impact then please get in touch, we'd love to come and show you what we can do.

Top 5 Serach Engine Myths

1. SEO techniques are changing too fast: Small agencies cannot keep pace!
While search engine technology is indeed always changing the underlying principles remain the same. Create an interesting and dynamic website, with a well designed structure and consistent navigation and you are well on the way. A little time and effort to get the basics right will go a long way. GeekyCreative websites are developed in with search engines in mind and therefore ready to be used in conjunction with SEO campaigns.

2. Submitting a website is time consuming, it seems to take forever and therefore is expensive!
While you can manually submit *ALL* the pages on your website, chances are that by submitting the main pages once, to the correct search engines, the other pages will be picked up quickly. This saves time and therefore money, here at GeekyCreative we know just which directories and search engines to target.

3. SEO is risky, one false move and you could end up blacklisted forever.
GeekyCreative only practice the so called 'white hat' techniques of SEO. We never advocate trying to trick a search engine. A properly structured and honest campaign carries no risk whatsoever.

4. Keyword and META is all I need to achieve good rankings.
While this used to be the case - things have moved on. The content and structure of your website is now far more important then keywords and meta description tags. Here at GeekyCreative we invest time and effort at the start of a project to ensure that we get the basics of SEO there in your website.

5. SEO is quick and your site will rise rapidly.
SEO takes time and patience. But, if done properly the rewards are well worth the wait. A successfull SEO strategy will see a substantial return on investment. To make sure your SEO is performing as expected we work with our clients to develop a monthly review process to monitor performance.

If you have a website and you need our help with your SEO campaign then please contact graham@geekycreative.com for more information and free advice.